In September 2025, the Hudson’s Bay Mastercard will officially become the Neo Mastercard.
You can keep using your existing Hudson’s Bay Mastercard until you need a replacement card. Your balance, credit limit, interest rate, and payment obligations will stay the same.
Even though Hudson’s Bay has closed and its points program has ended, Neo is an independent financial services provider. Your credit card and personal information are managed by Neo, not Hudson’s Bay, and your account remains secure and fully functional.
Physical cards will remain the same
Until you need a replacement card, all physical Hudson’s Bay Mastercards will continue to be fully functional after September. The card name and branding in the Neo app, website, or mobile wallet will update to Neo Mastercard.
When your Hudson’s Bay Mastercard expires or if you request a replacement card, you’ll receive a Neo Mastercard. The Neo Mastercard will have the same card number (except if you request a replacement for a lost or stolen card).
There will be no changes to your rewards, balance, credit limit, or any other aspects of your card (except for the card name and design).
Rewards for the Hudson's Bay Mastercard
The Hudson's Bay Rewards Points program ended when Hudson's Bay closed. Hudson's Bay Mastercards now earn 0.5% cashback on all purchases. See the Neo Rewards Policy for details and other terms and conditions that apply.
Frequently asked questions about changes to the Hudson’s Bay Mastercard
What happened to Hudson’s Bay?
On June 1, 2025, Hudson's Bay officially closed and ended their Hudson's Bay Rewards Points program. Hudson’s Bay Mastercards are managed by Neo, so the cards remain fully functional and supported by Neo. All Hudson’s Bay Mastercards will change to the Neo Mastercard in September.
What’s happening with the Hudson’s Bay Mastercard?
With Hudson’s Bay closed, Neo is updating all Hudson’s Bay Mastercards to the Neo Mastercard name and branding. The name and branding will be updated in the Neo app, website, and mobile wallet. When your card expires or if you order a replacement card, you’ll receive a Neo Mastercard.
Why did the name of my Hudson’s Bay Mastercard change to Neo Mastercard?
When Hudson’s Bay closed, all Hudson’s Bay branding was sold. Neo can no longer use the Hudson’s Bay branding, so we are transitioning all Hudson’s Bay Mastercards to the Neo Mastercard.
Does my Hudson’s Bay Mastercard still work?
Yes, all physical Hudson’s Bay Mastercards will continue to work after September. Even though the card name and branding will be different in the Neo app and website, the physical cards will continue to work until they’re replaced.
When you replace your Hudson’s Bay Mastercard or when it expires, you’ll receive a Neo Mastercard.
What happens when I replace my Hudson’s Bay Mastercard?
When you replace your Hudson’s Bay Mastercard after September, you will receive a physical Neo Mastercard. Your balance, credit limit, and APRs will remain the same.
The card number for your new Neo Mastercard will be the same as your previous Hudson’s Bay Mastercard. However, if your Hudson’s Bay Mastercard was lost, stolen, or used for unauthorized transactions, then you’ll get a Neo Mastercard with a different card number.
What changes when I get my new Neo Mastercard?
The only thing that changes when you get your new Neo Mastercard is the card name and branding. The card number will be the same (except if your old Hudson’s Bay Mastercard was lost, stolen, or used for unauthorized transactions).
What does not change when I get my new Neo Mastercard?
When you get your new Neo Mastercard, your balance, credit limit, and interest rates will remain the same. The card number will be the same (except if your old Hudson’s Bay Mastercard was lost, stolen, or used for unauthorized transactions). Your rewards rates will also remain the same.
What happens to my ongoing Neo reward offers?
Any cashback offers that are in progress will continue when you receive your new Neo Mastercard. Keep shopping at your favourite Neo partners to work towards cashback from offers.
Can I try one of Neo’s newer cards?
Yes, Neo has introduced several new cards with some of Canada’s highest cashback rates. You can explore these options through the Neo app or by giving us a call.
Can I be considered for another Neo card?
Absolutely! Neo has an exciting lineup of credit cards that may be a perfect fit for your lifestyle, with some of the highest cashback offers in Canada. If you’d like to explore another Neo card, simply explore our card options available. We’d love to help you find the card that best suits your needs.